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Drop Date: 15/08/2023

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Brand: Jordan

RRP: £ 84.95

Colourway: University Blue/White/Black

Style Code: DQ8423-401

Striking a fine equilibrium between sports performance and classic, street-ready style, the Air Jordan 1 Mid GS “University Blue Black” DQ8423-401 is an absolute stunner that’s fresh out of the Jordan Brand playbook. The epitome of iconic silhouettes, this marvellous sneaker pays homage to Michael Jordan’s legendary career, keeping his legacy alive even today.


Let’s start with the design details. Taking a dip into the University of North Carolina’s nostalgic colour palette, this much sought-after iteration of the Jordan 1 Mid involves a balanced blend of “University Blue” and black, injecting a dose of throwback charm to the sneaker. The shoe features a crisp white leather base, which is overlaid with rich “University Blue” leather panels, a tasteful nod to MJ’s alma mater. Black detailing on the Swoosh, MJ’s wing logo on the collar, and Jumpman logo on the tongue add a dash of sharp contrast, rounding out the iconic “Black Toe” design.


The Jordan 1 Mid – University Blue Black (GS) isn’t just about style, though. Delving into functionality, its outsole comes equipped with robust rubber paired with strategic grooves and patterns. This provides top-tier traction and grip, ensuring you’ll have a firm footing, whether on the court or the pavement.


The signature Air-Sole unit encased in the midsole offers a cushiony ride, delivering lightweight responsiveness that stays true to Jordan Brand’s commitment to performance. Unique features like the lightly padded collar and ball-and-wings logo offer an elevated level of comfort and an unmistakable identity.


In the context of the iconic Jordan 1’s history, we’re taken back to the time when Michael Jordan first took the NBA by storm. His debut shoes created an unprecedented paradigm shift in the world of performance sneakers, changing the game forever. Since then, the Air Jordan 1 silhouette has remained extremely popular, rising through the ranks to become a streetwear staple. The Jordan 1 Mid variation emerged as a modern-day retelling of this historic design, aligning Jordan’s past with the trend-driven present.


The Jordan 1 Mid – University Blue Black (GS) carries forward this rich history, exuding a timeless appeal that transcends fleeting fashion trends. Its universal popularity among both sneakerheads and basketball enthusiasts cements its status as an enduring classic. Owing to the mixture of style, history, and masterful design, expect these kicks to make waves in the sneaker world.



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