Founded in 1949 by Adi Dassler in Herzogenaurach, Germany, adidas has a rich history deeply rooted in sports and performance. Adi Dassler’s commitment to athletes’ success has been the brand’s bedrock. The name “adidas” is a combination of the founder Adi’s first name and the first three letters of his last name, Dassler.

The iconic Three Stripes logo, instantly recognizable, is a symbol of authenticity and quality. The brand has developed and created new design and technology features like Boost cushioning and Primeknit materials which enhances both style and functionality.

adidas is recognised as a Lifestyle brand and has collaborated with numerous artists, designers, and celebrities which has blurred the lines between athletic wear and fashion. adidas is firmly committed in developing sustainability within its products and to environmental responsibility.

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