New Balance

Founded in 1906 by William J. Riley in Boston, Massachusetts, New Balance began as an arch support company, steadily evolving into the footwear giant we recognize today.

Rooted in an ethos of quality and domestic manufacturing, a considerable portion of their products is still made or assembled in the USA. The “N” logo, a distinguished mark on its footwear, is synonymous with understated craftsmanship and unparalleled comfort.  Through this craftmanship, New Balance has implemented new technologies within its footwear such as ENCAP cushioning and Fresh Foam.

While New Balance started with a focus on function, it has beautifully transitioned into the realms of fashion and culture. Unlike many brands that ride the waves of hype, New Balance has maintained an authentic space in sneaker culture. Over the years New Balance has collaborated with a number of celebrities showing the versatility of the brand.

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