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In the Aloha Super, Mark Gonzales channels his boundless creativity, drawing inspiration from the zine aesthetics of his ’90s clothing brand KOOLS. This latest iteration of the shoe is a testament to his artistic vision, featuring distinctive KOOLS embroidery and a sublimation-printed upper that gracefully unveils an underlying layer as it matures. The result is not just a piece of footwear but a canvas for evolving art.
Inspired by fencing, the Aloha Super offers exceptional board feel and traction, crafted with a durable cupsole construction that ensures performance on the skateboard and artistic flair. What sets it apart is its commitment to eco-consciousness. The shoe is crafted partly from recycled materials, incorporating production waste like cutting scraps and post-consumer household waste. This sustainable approach actively contributes to reducing the environmental impact associated with creating new materials.
In the Aloha Super, you’re not just wearing a shoe; you’re carrying a piece of Gonzales’ artistic journey and making a conscious choice to support a more sustainable and responsible approach to footwear. It’s a fusion of art and eco-awareness, making each step not only stylish but also impactful.