Established in 2015 by Kanye West. Kanye’s vision for Yeezy was clear from the start – to blend cutting-edge design with unparalleled comfort. The name “Yeezy” reflects his unique fusion of his nickname, ‘Ye, with the abstract term ‘easy.’

Yeezy’s distinct aesthetics often feature minimalist, earth-toned color palettes that set them apart in a world filled with vibrant hues. The sneakers are not only recognised for their style but are also created with technologies such as Boost cushioning and Primeknit fabrics.

Yeezy’s influence extends beyond footwear, with apparel collections that mirror Kanye’s personal style – a mix of high fashion and streetwear.

Yeezy is committed to sustainability and ethical production practices.

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