The New Balance 327 “White Black” MS327CWB pays homage to the 1970s, a pivotal era in recreational running. As running gained widespread popularity during this time, the criteria for running footwear shifted from mere existence to a focus on performance. Though the designs of that era might seem simple by today’s standards, the 1970s marked the moment when running shoes truly came into their own. The New Balance 327 boldly reinterprets this era as a time of innovation by reshaping classic design elements with a thoroughly contemporary outlook.
With an angular reworking of the tried-and-true wedge silhouette, oversized and asymmetrically applied ‘N’ branding, and a wraparound, trail-inspired lug outsole, the New Balance 327 offers a complete reimagination of our running heritage. This shoe boasts features such as a suede/mesh upper, oversized “N” branding, an adjustable lace closure for a customized fit, and materials like suede and mesh with an exaggerated fang design inspired by iconic models from the 1970s. Additionally, it incorporates a rubber heel wrap and a retro-inspired nylon tongue, paying homage to models like the 320, 355, and Supercomp. The New Balance 327 encapsulates the essence of the 1970s running era while infusing it with a modern and distinctive touch, appealing to those who appreciate both the heritage and the future of running shoe design.
