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New Balance

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Drop Date: 15/01/2024

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Style: 550

RRP: £ 120

Colourway: Black Magnet

Style Code: BBW550BH

At the heart of the New Balance 550 lies a low top and streamlined silhouette, offering a refreshing take on the robust designs that characterized the late ’80s. The clean lines and sleek profile of this sneaker make it a perfect embodiment of modern minimalism. Whether you’re a seasoned sneaker enthusiast or someone seeking a versatile addition to your footwear collection, the 550’s silhouette promises a stylish and up-to-date aesthetic.


The New Balance 550 embraces a classic look that stands the test of time through its dependable leather upper construction. A material known for its durability and timeless appeal, leather provides a clean and polished finish to the sneaker. This choice not only pays homage to the enduring quality of classic designs but also ensures that the 550 maintains its refined look across various fashion landscapes.


In crafting the 550, New Balance draws inspiration from the heavy-duty designs that were prevalent in the late ’80s. This era was marked by a bold and rugged aesthetic that has stood as a defining element of streetwear and athletic fashion. The 550 takes this inspiration and refines it, offering a more contemporary interpretation that seamlessly integrates into today’s fashion landscape.


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