Nike Air Zoom Generation "Court Purple" FJ0667-500

This Player Exclusive worn by “The King” LeBron James in 2018 gets a public release for the first time ever! 2023 marks the 20th anniversary of LBJ’s first Nike signature basketball shoe, and the brand slowly and steadily rolls out more styles. This Nike Air Zoom Generation “Court Purple” arrives with monochromatic tones in rich suede fabrics to represent the Los Angeles Lakers.

NBA’s all-time leading scorer and 4-time champion LeBron James already spent 20 years in the league. That means his sneakers did too! Back in 2003, Nike signed a rookie LeBron James to a multi-year deal which includes his own signature line. 20 years of sneaker history for one of the NBA greats, and it all began with the Air Zoom Generation.

The Nike Air Zoom Generation originally came out in 2003 as the first signature sneaker of LeBron James. As a mid-cut sneaker, the Air Zoom Generation catered to the versatile playstyle of athletes like LeBron. This silhouette features LBJ’s King logo on the tongue, with the Nike Swoosh branding on the sides.

The Zoom Air unit in the forefoot and Nike Air in the heel provided a bouncy feeling to protect high-flying hoopers from hard landings.

Nike’s 20th-anniversary celebration of the model is rather minimal. But it’s nice to see the brand finally release a long-awaited colourway.

This Nike Air Zoom Generation “Court Purple” features a monochromatic purple suede base with nubuck overlays on the front and midfoot. The shiny heel counter comes in black to bring a nice contrast to the early 2000s basketball trainer.

Cop this Air Zoom Generation rendition this June 2023 on Nike UK.

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