Everything You Need to Know About Nike’s New SNKRS Link System

Nike is switching things up this season with the introduction of SNKRS Link – a fresh way to score limited drops that sidesteps the headache of bots and resellers. This new feature offers fans a more exclusive shot at big releases, including some of the brand’s most hyped collaborations and collections.

The concept is simple but clever. SNKRS Link will appear either as a clickable link or a scannable QR code. Once tapped or scanned, it pulls users straight into a special launch experience within the SNKRS app. If you don’t have the app yet, you’ll first be prompted to download it before getting access. It’s an extra step, but a necessary one to ensure real fans get a fair chance.

Nike first tested the waters with a surprise drop through Eric Koston’s Instagram stories, where a SNKRS Link led directly to the Nike SB x Air Jordan 4 “Navy” launch. The success of that experiment has pushed Nike to roll this system out more widely. There’s already talk that the highly anticipated Travis Scott x Jordan Jumpman Jack “Bright Cactus” could follow the same format when it drops on April 30th.

Have you tried Nike SNKRS Link yet? Let us know, and as always, be sure to subscribe to the FREE Captain Creps Sneaker Deals mailing list and follow our social media channels on Facebook, Instagram, and Twitter.