adidas Finally Makes It Official With Molly-Mae

Molly-Mae has officially confirmed her long-anticipated collaboration with adidas following a joint Instagram post with @adidasuk last night, closing the loop on years of quiet speculation. Her relationship with adidas has always looked organic, built through consistent wear rather than campaign-led hype.

Her cultural pull within UK sneaker culture has been impossible to miss. Specific silhouettes gained new meaning once they became part of her daily rotation, with the Handball Spezial Earth Strata standing out in particular. The suede terrace trainer went from dependable archive option to must-own staple, earning a nickname across sneaker circles as “the Molly-Mae shoe”. That shift mattered.

The post confirmed the collaboration as fully official, shared as a co-branded announcement between @mollymae and @adidasuk. She described the partnership as something quietly in motion for years, a long-held ambition now out in the open. No specific silhouette or release date has been revealed yet, but expectations are already high given her track record and influence.

“I can’t quite believe I’m saying this… but in 2026 I’ll be officially partnering with @adidasuk on a limited footwear collection. This started as a dream years ago and it honestly still doesn’t feel real that it’s now happening.”