The LISA Effect: LISA Joins Nike on Multi-Year Global Deal

Nike has wasted no time in 2026. The brand has already found momentum with fresh product moves, and now it’s landed a headline partnership that feels huge. LISA of BLACKPINK has officially joined Nike on a multi-year global deal, adding serious star power to an already stacked roster.

Built on Discipline: Why LISA is the Ultimate Nike Identity Partner

This isn’t just a celebrity co-sign. LISA’s background in dance, performance, and movement makes her a natural fit for Nike’s identity. She’s built a reputation on discipline and sharp execution, from her early training days to sold-out tours worldwide. Nike is clearly tapping into that energy, connecting sport culture with pop culture in a way that speaks directly to a younger audience.

LISA Rocks the Air Max 95 “Pink Foam” Big Bubble in Paris

The rollout was introduced through a “Welcome to the Family” campaign shot in Paris, keeping things clean and confident. LISA was seen wearing the Nike Air Max 95 “Pink Foam” Big Bubble (HJ5996-001). A pair also seen famously on Kim Kardashian a few years prior.

This partnership signals a new era for Nike’s lifestyle and athleisure dominance, fusing two worlds together. Details are still under wraps, but this long-term deal opens the door to much more than just a few campaign shots.