Rich Paul is certainly no stranger when it comes to basketball. Named as one of the “World’s Most Powerful Sports Agents” by Forbes, the Klutch Sports Group founder also has one of the best New Balance 550 collaborations. After releasing his first pair back in 2021, its hotly-anticipated sequel, the Rich Paul x New Balance 550 “Forever Yours” has now been revealed.
Rumours of this colourway have been circling around the sneakerverse for months, and now we’re taking our best look yet. Unlike its predecessor, the “Forever Yours” swaps out the crisp white leather in favour of lavender suede. The iconic “N” logo features across the lateral and medial sidewalls in a cracked finish, while dark purple accents make their way throughout for a look that is sure to turn heads.
Co-branded detailing features on the tongue and heel alongside a bouquet of roses. This represents Paul’s love for basketball, and a passion that has led him to sign legendary NBA players like LeBron James, Anthony Davis, Draymond Green, Zach LaVine, and more. All of this then comes packed in a special edition shoebox, finalising the collaborative project.
Set to drop on July 14th, the Rich Paul x New Balance 550 “Forever Yours” will no doubt be one of this year’s hottest drops. Let us know if you’ll be adding these to your rotation, and while you’re here, check out the best vegan New Balance shoes.
