Designer Steven Smith created the New Balance 550 in 1989 as an alternative to the New Balance 650, primarily targeting basketball players looking for high-performance low-top footwear. This shoe stands out with its sturdy leather upper and an ENCAP cushioning system that ensures exceptional durability and comfort. The “White Reflection” BBW550DG version of the New Balance 550 is an attractive choice for the brand’s significant female audience.
The design of this particular New Balance 550 features an all-white leather upper with strategically placed perforations on the toes and side panels for enhanced breathability. To add a pop of color, you’ll find various shades of purple in the New Balance and 550 branding, as well as on the collars, ankles, inner liner, and heel overlays. Mesh detailing is also included on the ankles, heels, inner liner, and tongues. Other design elements stick to a consistent range of violet tones, including the distinct N logo, heel clip, and mesh collar, resulting in an overall stylish and coordinated look.
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