New Balance Made in USA 990v3 "Grey / White" M990GY3

Unanimously iconic, the New Balance 990x series is one of the most legendary footwear lines around. Dads love them, sneakerheads respect them, and everybody else wants to get their hands on a pair. This New Balance Made in USA 990v3 “Grey / White” returns in typical New Balance glory. The dad shoe “SZN” is never out of trend!

With five versions of the classic model, the New Balance 990 series is still popular among New Balance selections. But what makes each pair special is their unique and innovative features and designs. Intended for performance running, the first New Balance 990 came out in 1982. Its grey hues on the upper became a staple colourway for New Balance – turning into an immortalized colour scheme that graced most if not all New Balance runners.

The New Balance 990v3 is one of the more recent models in the 99x series. It debuted 30 years after the first 990 and 14 years after the second 990 silhouette. This was because the brand launched the 991, 992, and 993 models during that span. Nevertheless, the 990v3 was a new era for NB. A period in sneaker culture where bulky shoes loved by dads were a trend. And the 990v3 caught all the attention.

With “dad shoes” at the front of every single sneaker page, the New Balance 990v3 harvested all the fame. The shoe wasn’t even that bulky compared to its predecessors, but the grey and white colour combination were enough to attract a lot of fans. Along with other premium New Balance silhouettes, the shoe was an exclusive Made in US pair.

Featuring a mesh base with suede overlays, the more streamlined construction of the shoe provided a lightweight ride. Iconic N logos on the sides boast the brand’s signature details.

ENCAP foam cushioning makes a return for a well-cushioned feel – suitable for all-day routines. A carbon fibre midfoot shank stabilises the shoe and provides torsional support. Diamond traction patterns complete the outsole.

This New Balance Made in USA 990v3 “Grey / White” is the most popular colourway of the model. And it’s back for a restock! Grey tints make up most of the shoe, with white accents on the laces and midsole.

It’s available now on the New Balance website and select retailers worldwide.

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