Is StockX legit? Are their shoes new? Everything answered inside!

Sneaker have become a cultural phenomenon among many people around the world. However, the existence of online scams and substandard replicas discourage many people from buying sneakers online. For this reason, many sneakerheads are cautious when planning to purchase sneakers from online re-sellers.  

What does StockX do?

In the digital age, sneaker enthusiasts have faced their fair share of challenges when it comes to buying and selling kicks online. The presence of dubious sellers and counterfeit products on various platforms made the process not only tedious but also risky. Enter StockX, a game-changer in the world of sneaker resale, which since its inception in 2015, has revolutionized the way sneakerheads engage in their passion.

StockX isn’t just another online marketplace; it’s a haven for those seeking authenticity and ease in their transactions. Whether it’s sneakers, handbags, or even high-end watches, this platform has simplified the buying and selling process by acting as a reliable intermediary. This has largely addressed the concerns around authenticity, making transactions worry-free. Imagine snagging a pair of Nike Dunk High Pandas for $200, without the nagging fear of them being knock-offs.

The beauty of StockX lies in its operation, mirroring the dynamics of a stock market. Here, prices aren’t arbitrarily set by the platform but are driven by real-time market demands. As a buyer, this means you can place bids or make purchases at prices that reflect current trends. Sellers, whether individuals or businesses, benefit from this model too, as it allows for fair valuation based on the item’s current market desirability. This approach has made StockX a trusted name in the sneaker community, where authenticity and fair pricing reign supreme.

How does StockX work?

StockX is a global stock market for things. It includes materials such as streetwear, sneakers, etc. If you want to purchase an item on the platform? All you have to do is make an offer to the seller. 

When your offer is accepted, then make payment. As soon as your payment is confirmed, the seller will receive intrusion from the company to ship directly to stocks to enable them to authenticate the item.

After authentication, the item is delivered directly to the buyers’ address, safely packed with a branded tag that shows the item went through a strict legit check. As a seller, all you need to do is list the item for sale or sell immediately to the buyer with the highest bid. 

When the item is purchased, you have to ship it to StockX within two business days to enable the company to authenticate it. 

Are Stock X shoes 100% Authentic?

Navigating the world of online sneaker purchases can often be a minefield of authenticity concerns. This is where StockX sets itself apart. Their rigorous authentication process has gained widespread acclaim, ensuring that what lands in your hands is nothing short of genuine. With six global authentication centers, each item undergoes a thorough, multi-step verification, establishing a benchmark in the marketplace.

The cornerstone of StockX’s policy is its insistence on ‘deadstock’ items – a term for brand new, never-worn products. This initial criterion sets the stage for the detailed inspection that follows. The process is meticulous: from scrutinizing the material construction, to examining the packaging, nothing is left to chance. StockX’s approach is not just about ticking boxes; it’s about ensuring that every aspect of the product aligns with the authentic manufacturer’s specifications.

The battle against counterfeits is ever-evolving, and StockX remains at the forefront of this fight. They employ advanced machine learning algorithms to support their authenticators, enabling them to catch even the slightest discrepancies that may elude the human eye. Furthermore, every accessory and add-on must be present and accounted for, ensuring the item is as complete as it was intended by the manufacturer. StockX boasts a remarkable 99.95% accuracy rate in their authentication process. Even on the rare occasion that a counterfeit item slips through, their comprehensive, daily-updated database acts as a learning tool, continuously enhancing the expertise of their team. This commitment to authenticity is what makes StockX a trusted name in the sneaker community.

History of StockX

StockX was built as a secondary marketplace for buying and selling speakers. The company was founded by Dan Gilbert, Josh Luber, Greg Schwartz, and Chris Kaufman in Detroit, Michigan, six years ago. At the time of establishment, it was called The Stock Market of Things. 

Currently, the platform has over one thousand workers in more than 100 countries. The marketplace has expanded to include handbags, watches, electronics. The platform is among the fastest-growing companies in Michigan. 

StockX has partnered with many celebrities and companies on charitable causes. The company witnessed a data breach in 2019 before it completed a multi-year advertising agreement with Bleacher Report. For this reason, Deena Bahri became StockX’s first Chief marketing officer. 

Last year, co-founder Josh Luber left the company. The company builds its income from the transaction and payment fees it recoups from buyers and sellers that use the marketplace.

Did Nike Sue StockX


As 2022 drew to a close, tensions flared between Nike and StockX, culminating in a lawsuit that threw the sneaker world into a frenzy. Nike accused StockX of selling counterfeit shoes and questioned the reliability of its authentication process. The legal battle, marked by a series of revelations, reached a new height with court documents indicating that a reseller received 38 fake Air Jordan 1s from StockX.

This information came to light through a report by Nice Kicks and a tweet from @Sockjig, a prominent figure in the sneaker community. The reseller, intending to capitalize on fluctuating market prices, had purchased various Jordan 1 models, including the University Blue, Mocha, and Hyper Royal, from StockX. However, it was later revealed that 38 of these pairs were counterfeit, despite having been authenticated by StockX.

In response to this incident, Nike’s team conducted a visit in July to confirm the authenticity, or lack thereof, of these sneakers. The customer eventually returned all pairs to StockX for a full refund. Following this scandal, StockX modified its policies and language, notably removing the term “authenticated” from its website. The platform’s current policy is quite rigid, stating that once an order is placed, returns, exchanges, or swaps are not an option. Customers can, however, resell items on StockX.

In the wake of these accusations, StockX robustly defended its practices, asserting their commitment to combating counterfeits and highlighting their significant investments in customer protection. They pointed out the irony in Nike’s allegations, citing confidence expressed by Nike’s own brand protection team in StockX’s authentication processes. StockX also emphasized the use of their platform by Nike employees, including senior executives, as evidence of their credibility. They dismissed Nike’s claims as a strategic move to undermine StockX’s innovative Vault NFT program, which they believe is reshaping the buying, storing, and selling of collectibles in a secure, efficient, and sustainable way.

StockX Reviews Online 

StockX has a proven track record of quality service delivery. With an online review of over ten thousand users, the platform has a huge online presence. Most of the online reviews are positive. 

Many users are impressed with the smooth and quick deliveries of their orders. Also, the authentication process is a huge hit with users. However, there is slight criticism concerning the app. 

Several users complain about its functionality. Also, it shows contradicting bids and price lists often, which is a significant problem for sellers. Furthermore, stocks do not require a signature on any deliveries, irrespective of the cost. Consequently, this is a major issue for buyers because it makes it easy for items to end up in the wrong hands during the delivery

Why use StockX and not eBay or Depop?

Sneakerheads for a long time discovered online marketplaces such as StockX as a reliable place to purchase items. However, many online shoppers debate between stocks, eBay, and Depop for the best online marketplace.

StockX is not dominated by Amazon or large retailers. Therefore, anyone can make sales on the platform, unlike other online marketplaces. For this reason, it provides a special user experience, unlike the rest.

StockX sets itself apart from the rest through an unwavering commitment to both users and sellers. By sending discount codes in case of pair of shoe ships without a verification tag, the company dedicates itself to making users happy.

How long does StockX take for delivery?

StockX tries to complete all orders within 7 – 12 business days. But, many orders are finished earlier. Also, shipping time changes depending on how fast the seller sends the product to the company for authentication.

The company sends you tracking information as soon as the verification process on your item is completed. Typically, the company uses a day or two business days for verification. However, it can take longer if there is a problem with the item because they will need to inspect it more. The Quality Assurance team does the inspection.

For example, if you place an order for Air Jordan 1 Low OG Neutral Grey (2021), it can take less than 7 business days if you are in the United States. 

Most popular deadstock Sneakers 

There are many popular deadstock sneakers found on the StockX website. Some of the most popular ones include:

Nike LD Sacai Waffle  

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Yeezy Boost 350 v2

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Yeezy 500

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Yeezy Boost 700

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Air Jordan 1

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Air Jordan 3

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Air Jordan 4

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Air Max 1

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Conclusion 

StockX provides a fool-proof means to purchase authentic sneakers in the resale market. It doesn’t matter if you are a sneakerhead or a newbie needing direction in the fashion world. You will get a smooth, authentic transaction via StockX. 

To purchase items and use the platform, visit the StockX website. 

Frequently Asked Questions

Are StockX shoes real?

The short answer is Yes – StockX sells legit shoes and other collectables. StockX has eliminated the risk of buying and selling. The process is reliable, authentic, and transparent.

So the company creates a haven for sneakerheads around the world.

Is it safe to buy from StockX? 

The quick answer is yes. Sellers must send all sold items to the authentication centres. There, the company inspects and verifies the product before they are shipped to buyers. Due to the extensive authentication policy of the platform and its position as a trusted middleman between buyers and sellers, StockX has a reputation for running an honest business in the resale sector.

Should I remove the StockX tag?

Recently, many customers have been leaving the StockX tags on their creps. They want to leave the StockX plastic tag, which is the company’s badge of authenticity. It is common to see an individual striking with the bright-green chip dangling on their footwear, especially on social media.

Leaving the tag is a way to tell observers that the sneakers are legit. So bootleg kicks have become widespread, and wearing the tag can often have the reverse effect.

So to answer the question, removing or leaving the tag remains the choice of the owner. However, we would recomend taking it off. Your shoes are legit, you shouldn’t have to prove it!

Does Nike own StockX? 

No they do not. However, the popularity of Nike Sneakers was instrumental in driving the phenomenon of sneaker resale and collecting since the 1990s. Typically, Nike is constantly among the highest selling brands on most sneaker resale marketplaces, such as StockX. Although these platforms will remain the popular place to get rare, quality sneakers, Nike will soon offer in-house resale. 

The move will see Nike take a more direct interest in the resale market. The in-house sale will be called Nike Refurbished, and it will focus only on sneakers, emphasising men’s and women’s footwear.

How long does StockX take to deliver? 

But, most orders placed on StockX are completed ahead of time to meet the client’s demand. However, shipping time depends on how rapidly the seller sends the item to the platform for authentication.

StockX has a rule that every item must be authenticated before being shipped. Once the product passes verification, you can track your order using tracking information sent to your email.

On the other hand, sellers will get a notification email when they sell an item through StockX. The email contains information about the shipping deadline. Also, the email will let you know your item passed the authentication process and that transaction is complete.

Finally, the email will tell the seller how long they have to print out the shopping label.

Does StockX sell new shoes? 

Yes, StockX sells new shoes. StockX is an online sneaker platform where sneakerheads buy and sell sneakers. Through the platform, buyers can get information about the shoes they want and the price. 

Also, you can sell a sneaker if you have tried once or twice. Shoes under this category are considered deadstock if you read the terms of sale on the company’s website. However, you have to watch out for fake StockX tags because they can be very convincing.

An excellent way to identify an authentic sneaker is by checking the position of the tag. StockX place their tags on the right shoe. In summary, StockX sells new shoes and deadstock sneakers. 

Deadstock shoes come with an original box including lid and label, which shows the size. 

Are products on StockX brand new?

All products on StockX are new. StockX is a popular resale platform for shoes and other collectables. StockX only accepts products that they consider deadstock. These products include streetwear and sneakers. 

Therefore, the product should not be worn and must be in flawless condition to pass authentication.