adidas SL 72 OG "Cow" JR1639

The adidas SL 72 OG “Cow” gives a retro runner a playful twist. First introduced in 1972 for Olympic athletes, the SL 72 helped shift running shoes toward lighter, more agile builds. This latest edition swaps out the usual nylon upper for a cow-print pattern across pony hair overlays, blending the heritage shape with a more expressive finish.

adidas keeps the rest of the design grounded in its roots. You’ll find a slim silhouette, low profile, and that unmistakable serrated 3-Stripes down each side. The heel tab and lining appear in neutral tones, letting the bold animal print take centre stage. Green accents on the outsole and tongue branding add a subtle contrast.

Despite its bold look, the shoe stays wearable. The EVA midsole keeps things light underfoot, while the rubber outsole grips well across everyday surfaces. The mix of textile and leather ensures decent structure, while the overall feel stays soft enough for casual wear.

This isn’t just a gimmick—it’s still a functional sneaker, with a character that stands out without shouting. adidas continues to reimagine archive pairs in fun, unexpected ways, and this one finds that balance between novelty and nostalgia. The SL 72 “Cow” proves that heritage running silhouettes still have plenty to offer.