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Drop Date: 23/01/2023

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Style: Air Jordan 37

RRP: £ 159.95

Colourway: White/Black-Siren Red

Style Code: DQ4122-100

Jordan Brand’s latest flagship model officially debuts in low-top form in 2023. While Air Jordan Retros remain more popular, hoopers and basketball fans always await what Jordan Brand has in store. The Air Jordan 37 Low “Black White Siren Red” updates the upper of the shoe with more reinforcements for better stability. This is modern-day Jordan Brand and they continue to impress with their premier basketball footwear options!


Air Jordans have certainly come a long way. It all began with a pair of Air Jordan 1s with little to no cushioning, and now here we are. The Air Jordan 37 is all about comfort, responsiveness, and reliability – essential factors when choosing a basketball shoe. Zoom Air Strobel double-stacked on the forefoot plus the latest Formula 23 foam on the heel makes this shoe intriguing.


37 basketball models, no one else achieved this feat other than “His Airness” Michael Jordan. While the GOAT is nowhere near his peak basketball form, the brand’s newest basketball models serve the next generation. The Air Jordan 37 features a leno-weave upper with textile overlays to combine its lightweight construction with durability.


Zoom Air Strobel takes the spotlight again, but underneath the Strobel board is another Zoom Air unit, placed on the forefoot. On the heel, a caged Formula 23 foam adds more bounce and responsiveness to the basketball shoe.


This Air Jordan 37 Low “Black White Siren Red” marks the debut of the flagship model’s low-top rendition. White dominates most of the upper, while Black accents cover the leno-weave fabric, collar, and Jumpman logos. Siren Red comprises the inner lining and brand labels on the heel.


Hoops fans rejoice! You can purchase a pair this January 2023. Expect more colourways soon as Jordan Brand rolls out more releases.


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