Air Jordan 40 "Bordeaux" HM9931-601

The Air Jordan 40 “Bordeaux” steps in with a deep mix of Bordeaux, Burgundy Crush, and University Red. The colours shift smoothly across the upper, giving the shoe a rich, warm tone that stands out without shouting. Plush nubuck and suede stack together, creating a soft, velvety feel that gives the pair a premium touch straight away.

Jordan fans will spot the nods to past classics. The panel shapes echo the AJ3. The reflective hits bring AJ13 energy. And the traction layout hints at the AJ12. It’s subtle, but it ties the story together for anyone who’s followed the line over the years. Nothing feels random here. Everything flows.

Underfoot, the cushioning setup goes big. A full-length Zoom Strobel sits on top of full-length ZoomX. The result feels smooth, springy, and surprisingly steady for such a stacked build. Whether you’re walking round town, hitting a session, or just testing them out at home, the comfort hits instantly. The outsole uses a sharp herringbone pattern that bites the ground well, giving you grip without feeling heavy.

Inside, hidden straps help lock your foot in place. They sit under the layers, so you don’t see them, but you feel the difference once you lace up. It keeps the fit snug while you move, and the upper stays supportive without getting stiff.