EA Sports x NFL x Nike Air Max 90 "Play Like Mad" FN1870-200

EA Sports, NFL, and Nike have collaborated to launch the “Play Like Mad” Air Max 90, a design that embodies the spirit of the game and channels excitement. This special edition sneaker, celebrating the release of Madden ’24 and featuring Buffalo Bills QB Josh Allen on its cover, pays tribute to both the video game and its extensive fan community.

The Air Max 90 “Play Like Mad” presents a textured brown upper, intricately crafted to echo the dimpled surface of a classic football, creating a direct connection to the sport within the design. Dark brown smooth leather on the underlay and mudguard contributes an additional layer of sophistication and depth, enhancing the sneaker’s overall look.

The game’s motivational slogan, “Play Like Mad,” stands out, embossed directly onto the mudguard’s leather, serving as a constant reminder of the game’s passion and intensity. The design also features royal blue and red accents subtly incorporated into the outsole and interior, drawing inspiration from the NFL’s official logo and injecting a vibrant splash of colour.

With the inclusion of Nike Air Max cushioning, the sneaker ensures comfort is paramount without compromising on style. The “Play Like Mad” Air Max 90 represents the strength of collaboration, uniting EA Sports, NFL, and Nike in a sneaker that captures both the essence of football and the excitement of a new season beginning.