Fujitaka x ASICS Gel NYC "French Blue" 1203A308-400

ASICS, celebrated for its unwavering commitment to enhancing physical and mental well-being, is making a bold stride toward environmental stewardship and sustainability. Teaming up with Fujitaka Co., Ltd., an esteemed towel manufacturer nestled in Imabari, Japan, ASICS introduces the Fujitaka x ASICS Gel NYC “French Blue” 1203A308-400. This unique collaboration breathes life into eco-friendly principles by infusing surplus thread from Fujitaka’s exclusive towel-making process into the very fabric of the shoe’s design. These once-forgotten remnants are masterfully reborn as stylish shoelaces, intricate embroidery details, and other artistic accents, giving birth to a GEL-NYC model that seamlessly marries retro-futurism with an eco-conscious twist.

The predominant colour palette showcases the enchanting “French Blue” and “Grand Shark” tones, casting a spotlight on the recycled components and ensuring a visual treat for onlookers. But this sneaker isn’t just about looks; it embraces wearers with the plush comfort of GEL cushioning, making each step a luxurious experience. Drawing inspiration from a harmonious blend of classic and contemporary running styles, the Gel NYC combines materials like synthetic leather, genuine leather, and breathable mesh in its upper, creating a dynamic and visually captivating structure.

What truly sets this shoe apart is the ingenious incorporation of recycled materials in the shoelaces. This innovative fusion of fashion and eco-consciousness demonstrates the power of collaboration, as these laces are carefully handcrafted from repurposed remnants. The result is a harmonious blend of luxury and ecological mindfulness, culminating in a distinctive and visually appealing product.