Reebok’s latest collaboration with Global Citizen, the “Take Action” range, goes beyond fashion, serving as a catalyst for social change. The Club C Revenge sneaker, the collection’s centerpiece, is a symbol of commitment to marginalized communities. Its simple yet striking design features black vector logos on a white leather base, emphasizing Global Citizen’s colours. Co-branded logos further unify the collaboration.
Beyond footwear, the collection includes QR-coded apparel – hoodies and T-shirts – linking directly to the Global Citizen app. This innovative approach encourages consumers to actively engage and support global equity initiatives. The QR codes lead to the Global Citizen app, providing a tangible way for consumers to participate in advocacy, such as signing petitions for Education Cannot Wait.
A notable aspect is the collaboration with Dieter Cantu, the 2022 Reebok Human Rights Award winner, amplifying the collection’s mission. Cantu’s focus on education aligns with the core message: fashion can be a force for positive change. The Global Citizen x Reebok Club C Revenge “Take Action” transcends typical sneaker drops, emerging as a purposeful blend of style and social consciousness, appealing not just to sneaker enthusiasts but to those dedicated to building a more equitable world.
