Joe Freshgoods x New Balance 990v4 Black White U990JS4

Chicago-based designer Joe Robinson, widely known as Joe Freshgoods (JFG), has consistently pushed the boundaries of sneaker collaborations, making a significant impact on the industry. His limited-edition releases, particularly with New Balance, have become highly sought-after, often selling out within moments.

Signature New Balance branding takes center stage with the unmistakable “N” adorning the sides in pristine white. A JFG label on the lateral rear adds a personalized touch, emphasizing the unique collaboration. The tongue proudly displays the New Balance Made in the USA flag emblem alongside an embroidered “990v4,” underlining the sneaker’s craftsmanship and heritage. Notably, the heel features a “1998” insignia, commemorating the release year of “Belly,” alongside additional New Balance and Made in the USA branding.

Completing the design is the black ENCAP foam midsole, providing both comfort and support, while the durable rubber sole ensures longevity. The collaboration not only captures the essence of a cinematic masterpiece but also delivers a fresh and stylish sneaker that pays homage to both Joe Freshgoods’ creative vision and the cultural significance of “Belly.”