New Balance 1300 Made in USA "40th Anniversary" U1300JP
New Balance marks four decades of the iconic 1300 with the latest Made in USA 1300JP release, sticking to its strict five-year retro cycle. First launched in 1985, the shoe originally sold out despite its unusually high price tag at the time—$130, a figure that sparked the famous “Mortgage the house” marketing line. It gained traction with dedicated runners and found an unexpected cult following in Japan, where appreciation for heritage craft has always run deep.
This 2025 edition follows tradition. It uses the same ENCAP midsole tech that helped define performance footwear in the mid-’80s, blending comfort and stability underfoot. The silhouette retains its clean lines, staying true to its roots without feeling dated. Unlike the flashier running shoes of its time, the 1300 kept things simple—lean, structured, and wearable beyond sport.
Premium materials wrap the upper in a way that feels just as refined today. The suede and mesh combo, made stateside, reflects New Balance’s long-standing focus on quality. The shape, finish, and feel all stay faithful to the original.
This isn’t just a reissue. It’s a quiet celebration of design that worked—and kept working—long after its debut. The 1300JP proves once again that great sneakers don’t need reinventing. They just need to be done right.
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