New Balance 2010 "Black Ice" U2010ETB

The New Balance 2010 “Black Ice” lands with a look that’s calm at first glance but full of small surprises once you get closer. The name hints at something frosty, yet the shoe leans into a deep burgundy shade instead. It shows up on the mesh underlays, the logos, and the ABZORB SBS pods. The colour sits tight against black suede panels, giving the pair a sharp contrast without going overboard.

The shape follows the familiar layered style many New Balance fans love. You get the stacked textures, the mixed materials, and that instantly recognisable 2000s-inspired stance. It feels connected to the brand’s 99X heritage while still pushing ahead with a fresh identity. The diamond-knit mesh adds breathability and brings a subtle pattern that stands out once the light hits.

Underfoot, the segmented ABZORB sole unit does the heavy lifting. The cushioning is steady and supportive through long days, and the wide proportions give the shoe a solid, confident base. It’s one of those midsoles you notice straight away because of its sculpted look, and it becomes the focal point of the whole build.

The “Black Ice” colourway is clean. It’s simple. And it’s different enough to spark curiosity without shouting for attention. That balance is helping the 2010 gain momentum in the UK scene. With talk of collabs from names like Joe Freshgoods and Comme des Garçons, the model looks set to become a regular pick for sneakerheads who want something fresh but still grounded in classic NB DNA.

If you’ve been eyeing a pair that blends comfort, strong materials, and a subtle twist in colour, the New Balance 2010 “Black Ice” feels like a smart addition. It works for casual fits. It works for daily wear. And it brings just enough attitude to make people look twice.