New Balance 327 "Moonbeam Black" WS327GD

The New Balance 327 “Moonbeam Black” WS327GD revisits the era of the 1970s, a pivotal period for recreational running, and reinterprets it for the current generation. This model pays tribute to the time when running shoes evolved from basic necessities to performance-oriented footwear. By incorporating an angular update to the traditional wedge silhouette, the New Balance 327 introduces a dynamic element to its design, setting it apart from the conventional running shoe aesthetic.

Key to this sneaker’s appeal is the oversized, asymmetric ‘N’ branding, which not only highlights New Balance’s daring approach to design but also serves as a bridge between the brand’s rich heritage and its future direction. The inclusion of a trail-inspired, wraparound lug outsole further enhances the shoe’s utility, offering superior traction on a variety of surfaces. This functional feature ensures that the shoe is well-suited for diverse settings, from urban environments to more rugged landscapes.

Comfort has not been overlooked in the design of the 327, with EVA midsole cushioning providing a supportive and comfortable base for the wearer. This ensures that the shoe remains comfortable for day-long wear, catering to the needs of those who are on their feet for extended periods. The “Moonbeam Black” colourway offers a visually appealing mix of colours, making the sneaker a versatile choice for a wide range of outfits and occasions. Through this model, New Balance demonstrates its commitment to merging innovation with tradition, offering a shoe that resonates with sneaker enthusiasts who value both performance and design.