The New Balance 327 “Natural Indigo” MS327CNW pays homage to the 1970s, a significant era in the history of recreational running. It was during this time that running shoes transitioned from being purely functional to prioritizing performance. Although the designs of that period may now seem unassuming compared to contemporary styles, it marked a pivotal moment in the evolution of running footwear. The 327 boldly reimagines classic elements, boasting an angular wedge silhouette, oversized and asymmetrically placed ‘N’ branding, and a lug outsole inspired by trail shoes. This shoe encapsulates a complete reimagining of New Balance’s running heritage, infused with a modern perspective.
Its features include a blend of suede and mesh in the upper, a distinct “N” logo, and an adjustable lace closure that enables a personalized fit. The material selection combines suede and mesh with an exaggerated fang design, paying homage to iconic models from the ’70s. Additionally, it incorporates a rubber heel wrap and a retro-style nylon tongue, inspired by models such as the 320, 355, and Supercomp. This reinterpretation captures the essence of the 1970s running era while infusing it with a modern and distinctive touch, appealing to those who appreciate both the heritage and the future of running shoe design.
