The New Balance 327 “Oatmeal” MS327ASL casts a new light on the 1970s, a decade significant for the rise of recreational running and the subsequent evolution of running footwear. This model serves as an homage to that transformative period, reinterpreting traditional design elements through a modern lens. The sneaker features an updated angular take on the classic wedge silhouette, complemented by outsized ‘N’ branding applied asymmetrically and a trail-inspired lug outsole. Such design choices signal a bold departure from the past while paying respect to New Balance’s rich running heritage.
In its construction, the 327 utilises a suede and mesh upper that incorporates an exaggerated fang motif, drawing inspiration from models such as the 320, 355, and Supercomp. This not only nods to the brand’s legacy but also ensures the shoe’s durability and breathability. Enhancements like the flared midsole and oversized ‘N’ branding merge with medial linear ‘New Balance’ text branding to further distinguish the sneaker. Additionally, the lugged outsole, inspired by the 355 trail running shoe, offers improved traction and stability, reflecting a thoughtful fusion of form and function.
The inclusion of a rubber heel wrap, inspired by the same heritage models, alongside a retro nylon tongue, rounds off the sneaker’s design, contributing to its unique character and practicality. A split eyerow enhances the fit, providing flexibility. The New Balance 327 “Oatmeal” stands as a testament to the brand’s commitment to revisiting and revitalising its running heritage, offering a shoe that marries historical inspiration with updates that cater to the needs of today’s wearers.