New Balance 550 "White Incense" BB550NEC

Teddy Santis, the creative mind behind Aime Leon Dore, played a pivotal role in late 2020 by rekindling the New Balance 550’s presence in the fashion world, sparking its resurgence. Originally introduced in 1989, Santis stumbled upon an old photograph that showcased its timeless appeal within the New Balance archives. He worked closely with the New Balance team to meticulously bring the shoe back to life. Since then, the New Balance 550 has firmly established itself as a must-have in any wardrobe. Now, let us introduce you to the New Balance 550 “White Incense” BB550NEC.

This latest iteration of the New Balance 550, named “Incense,” features a pristine combination of white and tan shades, perfectly suited for the autumn season. It’s crafted from a blend of materials, including mesh, leather, and suede. The shoe predominantly sports a white upper, with tan accents adorning elements such as the “N” logos on the sides, tongue labels, and heel portions. To complete the look, the shoe boasts white laces, an aged midsole that adds a vintage touch, and a tan rubber outsole.