New Balance 550 "White Junifer" BB550NED

Introducing the New Balance 550 “White Junifer” BB550NED, heralding the return of a legendary basketball shoe. This revival pays tribute to the original 1989 model that defined an era in basketball. Previously worn by professional basketball players in the ’80s and ’90s, the new 550 retains its simplicity, cleanliness, and authentic heritage, featuring a leather upper, rubber outsole, and lace-up closure for a secure fit.

Teddy Santis, the creative visionary behind Aime Leon Dore, played a pivotal role in late 2020 by reinvigorating the fashion world’s interest in the New Balance 550, leading to its remarkable resurgence. Originally launched in 1989, Santis stumbled upon an old photograph in the New Balance archives that showcased the shoe’s enduring appeal. He collaborated closely with the New Balance team to meticulously revive this iconic footwear. Since then, the New Balance 550 has firmly established itself as a wardrobe essential.

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