New Balance Numeric 770 "White" NM770GNY

First seen in the early ‘90s, the New Balance 770 made its mark as a cross-training sneaker that quickly caught the attention of tennis players for its unbeatable stability. Fast forward to now, the silhouette is reborn under the New Balance Numeric skateboarding line – reworked for grip, comfort, and long-lasting performance on the board, but still true to its court heritage.

This isn’t just a reissue – it’s a thoughtful update built for modern movement. The Numeric 770 “White” keeps that familiar clean look, but underneath, it’s packed with low-key tech. Think C-CAP cushioning in the midsole for lightweight impact support that doesn’t quit. Then there’s the double-layered toe cap featuring a 0.8mm TPR overlay – ideal for withstanding flick after flick without blowing out.

Skaters will appreciate the reinforced heel system that balances your weight and boosts control, plus internal loops that keep laces protected from wear. It also features tongue-centering straps, meaning your foot stays locked in without over-tightening. Add in a molded PU insole for all-day comfort, and you’ve got something that handles more than just a short session.

It looks clean too. A Numeric-branded TPU side arm adds structure without overcomplicating the design, while the custom tongue label throws it back with ‘90s-style detailing – a subtle nod to the era this shoe came from.

The best part? It’s not just for skaters. Thanks to its wider, lifestyle-friendly fit and balanced build, the 770 “White” moves easily between streetwear and sport. Whether you’re pushing through the city or just pulling a fit together, this is the kind of sneaker that works hard without shouting about it.