Nike Air Max 90 "Smoke Grey Hyper Crimson" DM0029-018

The Nike Air Max 90 “Smoke Grey Hyper Crimson” is a bold spin on a legend. First launched as a performance runner and later cemented as a lifestyle icon, the Air Max 90 keeps reinventing itself — and this version proves why it’s still a streetwear staple.

This colourway strikes a balance between subtle and standout. A mix of Smoke Grey tones covers the leather mudguard, mesh base, and dark grey quarter panels, giving the shoe a clean, neutral base. Then comes the pop — Hyper Crimson accents lighting up the TPU eyelets, heel badge, and lining. It’s a nod to the beloved “Infrared” palette that defined the Air Max 90’s legacy but with a modern, edgier twist.

The standout detail? A hairy suede Swoosh dressed in a muted “Limelight” shade. It breaks the visual rhythm just enough to keep things fresh without losing that familiar DNA. Beneath it all, Nike’s signature visible Air unit in the heel delivers classic comfort, paired with a Waffle outsole for traction and grip that never goes out of style.

Every element here feels intentional — from the layered textures to the contrasting tones. It’s a sneaker that captures the nostalgia of early ‘90s design while keeping things current for today’s rotation. Whether you’re pairing it with cargos, denim, or track pants, the “Smoke Grey Hyper Crimson” makes a statement without shouting.