Rich Paul x New Balance 2010 "Plum Brown" U2010RP1

The Rich Paul x New Balance 2010 “Plum Brown” steps in with a calm, warm tone that feels perfect for autumn fits and everyday wear. This colourway leans into soft textures and rich shades, giving the shoe a smooth presence without trying too hard. If you enjoy sneakers that balance style with comfort, this pair hits that sweet spot straight away.

The upper mixes suede with diamond-pattern mesh. The suede feels plush, while the mesh adds airflow and keeps the shoe from feeling heavy. The blend looks sharp in the Plum Brown shade, with deeper burgundy touches layered throughout the heel, midsole and trims. These shades work together cleanly, creating a look that feels warm and grounded.

Silver N logos sit on both sidewalls. They shine just enough to break up the darker colour scheme, giving the shoe a crisp edge. Rich Paul’s touches show up on the tongue, insole and packaging. The details stay subtle, but they nod to his influence in a way fans will notice.

Comfort stays consistent with what NB does well. You get ABZORB cushioning through the midsole, offering a soft step and steady support for long days. The Stability Web outsole gives the 2010 its shape and keeps the ride firm without feeling stiff. It’s a shoe you can wear from morning to night without thinking twice.

This colourway also matches pieces from the wider capsule, so you can build a clean head-to-toe look if you want to go all in. But even on its own, the “Plum Brown” 2010 stands strong.