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Drop Date: 08/10/2023

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Style: adidas

RRP: £ 170

Colourway: Magic Beige/Magic Beige/Off White

Style Code: ID9679

Meet the WMNS adidas UltraBoost 1.0 “Magic Beige” ID9679—an everyday pair of Ultraboost shoes, partially constructed using Parley Ocean Plastic. These shoes actively provide high-energy comfort, whether you’re tackling your daily commutes or setting off on weekend adventures. The adidas Ultraboost 1.0 enhances each step with its continuously-energizing BOOST cushioning, and the adidas PRIMEKNIT upper wraps around your foot, promoting freedom of movement. Additionally, the Torsion System ensures midfoot stability with every stride.

 

What makes these shoes truly exceptional is their unwavering commitment to sustainability. The upper is carefully crafted from high-performance yarn, incorporating a minimum of 50% Parley Ocean Plastic—a material sourced from repurposed plastic waste collected from remote islands, beaches, coastal communities, and shorelines, actively preventing further ocean pollution. The remaining 50% of the yarn consists of recycled polyester, further emphasizing their eco-conscious design.

 

With additional details such as a lace closure, BOOST midsole, and a durable rubber outsole, these shoes seamlessly blend style, comfort, and active environmental responsibility. Elevate your footwear collection with the WMNS adidas UltraBoost 1.0 “Magic Beige,” where comfort and sustainability unite in a stylish package.

 

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