First introduced in 1972, the adidas SL72 was designed to meet the demands of top athletes, becoming a hallmark of performance footwear. The “Sweden Alternate” edition, created in collaboration with Sporty & Rich, revisits this heritage model, offering a thoughtful take on its original design.
The colourway blends Light Yellow, Real Blue, and Cloud White, delivering a bold yet classic look reminiscent of vintage sportswear from the ’70s. These carefully chosen tones reflect the era’s aesthetics, providing a sense of nostalgia while remaining suitable for modern preferences.
The construction stays true to the SL72’s roots. The lightweight EVA midsole provides reliable cushioning, making it a comfortable choice for daily wear, while the durable rubber outsole features a textured tread for dependable grip. These practical elements ensure the shoe is both functional and versatile.
Sporty & Rich’s contribution is evident in the details, where the retro-inspired palette and subtle updates honour the legacy of the SL72. The collaboration strikes a balance between respecting its archival origins and offering a fresh interpretation that feels relevant today.
The WMNS Sporty & Rich x adidas SL72 OG “Sweden Alternate” is a well-executed revival of a classic, celebrating adidas’ history while delivering comfort and performance for everyday use. It’s a shoe that seamlessly bridges the past and present, remaining a testament to adidas’ enduring design principles.
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