Originally launched in 1972, the adidas SL72 was crafted for athletes competing on the global stage, combining innovation with practicality. The latest collaboration with Sporty & Rich, titled the “Sweden” edition, revisits this classic design with thoughtful updates that pay homage to its roots.
The “Sweden” colourway features a vibrant mix of Real Blue, Light Yellow, and Cloud White. These bold tones are a clear nod to the retro aesthetics of the 1970s, reflecting the era’s distinct sportswear influence while offering a timeless appeal.
The construction remains faithful to the original, with authentic materials ensuring durability and comfort. A lightweight EVA midsole provides reliable cushioning, making it suitable for all-day wear, while the rubber outsole with a textured tread delivers dependable grip. These features highlight the SL72’s blend of functionality and enduring design.
Sporty & Rich’s contribution is evident in the attention to detail, from the carefully selected colour palette to the subtle updates that enhance the shoe’s character. The collaboration respects the SL72’s rich history, offering a balanced take on a well-loved silhouette.
The WMNS Sporty & Rich x adidas SL72 OG “Sweden” is a celebration of adidas’ heritage, delivering a design that bridges the past and present. It’s a well-executed reminder of why the SL72 remains a significant part of adidas’ legacy.
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