The world of exclusive sneaker drops has seen some of the most coveted designs come out of Nike’s CO.JP, or “Concept Japan” line, known for its limited releases available solely in Japan. These pairs have turned into the stuff of legends, especially among sneaker collectors, with several making a grand reentry into the global market years down the line. One such notable resurgence is the “Ugly Duckling” pack’s “Plum” colourway, slated to make a much-anticipated comeback in 2024.
Back in 2001, the Nike Dunk Low CO.JP “Plum” was first introduced, capturing the Japanese market with its captivating design. It was all about the striking balance between the dark and light purple hues that dominated its suede upper, and the deep red accents that highlighted the Swoosh, heel tab, outsole, and laces, bringing everything together in a visually impressive way.
Fast forward to 2020, and sneaker lovers across the globe were treated to exciting news – the Dunk Low CO.JP “Plum” was making a return.
This moment was more than just about a sneaker; it was a nostalgic trip, reviving a part of Nike’s history and offering a new generation of sneaker enthusiasts a chance to hold a piece of the sneaker lore.
The 2020 rendition stayed true to its roots, mirroring the original’s design and color scheme, and once again stealing the hearts of many. No firm launch details have been shared yet by Nike, but expect it to drop on 2024.
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