adidas has tapped City Jeans, a long-standing Bronx retailer, for a special edition of the Gazelle Indoor—and the result is one of the most meaningful Gazelle projects in years. Dubbed the “Diamond in the Rough,” the sneaker pays tribute to the to the boutique that has served the area since 1993.

The shoe arrives with a navy ripstop tearaway upper, designed to gradually break down and reveal a layer of powder blue suede underneath. It’s a nod to the Bronx spirit—tough on the outside, but with gems shining through once you look deeper. The design is stacked with thoughtful details: a “start here” heel tab and permanent pull tab at the back, shimmering lenticular branding on the tongue, and individually numbered linings marking its 800-pair limited run.

For City Jeans, the collaboration is personal. Founded by Hai Winrauke as a family business, the retailer has spent decades serving its neighborhoods, hiring locally, and supporting community schools.

The City Jeans x adidas Gazelle Indoor “Diamond in the Rough” will release exclusively through City Jeans both in-store and online. Expect demand to be fierce given the limited numbers. No release date has been announced yet!