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Drop Date: 03/06/2021

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Style: adidas

RRP: £ 70

Colourway: Core Black / Core Black / Gum

Style Code: GZ9257

The adidas NMD_R1 Primeblue “Black Gum” GZ9257 is a fresh iteration of a globally favored classic that’s ethically conscious and style-forward. Portraying a stark contrast of shadows and highlights, this shoe is one you can’t sleep on. Hailed from the illustrious NMD R1 range, these trainers proudly showcase the timeless blend of urban functionality with sleek design that adidas is renowned for.


Its design details reveal a combination of modern elements fused with classic adidas motifs. Paying homage to its retro roots with iconographic features like the signature Three Stripes and the nostalgic foam brick on the midsole, this shoe is an artifact of the much-revered adidas heritage. While its silhouette echoes the storied history of adidas’ ventures into running and streetwear, this version adds a contemporary touch with its tech-centric Primeblue upper, a high-performance recycled material made in part with Parley Ocean Plastic—proving style doesn’t have to sacrifice sustainability.


The ‘Black Gum’ addition to its title indicates the chosen colourway. The stark black Primeblue upper meets the crisp and punchy gum-coloured sole. When paired together, they form a delicious contrast akin to an Oreo cookie dunked in coffee – a treat for the eyes and a complement to any style. A handful of white NMD plugs dot the midsole for an added pop, further refining the gum and black clash.


A slew of unique features garnish this shoe. Its Primeknit upper, a digitally-knitted, one-piece design ensures a snug yet breathable fit for daily wear. The lace-up closure secures a custom snugness, while its pull tab at the rear makes for effortless slipping on and off. The inclusion of these innovative features takes practicality and comfort to unprecedented levels.


Finally, with an outsole crafted from gummy rubber, the adidas NMD R1 Primeblue Black Gum GZ9257 offers immaculate underfoot traction. This sneaker doesn’t sacrifice function for looks. Instead, it uplifts the shoe-wearer’s walking experience by providing an effortless glide for every step regardless of the terrain – whether it’s downtown pavements or mountain hiking trails.


Altogether, the adidas NMD R1 Primeblue Black Gum GZ9257 embodies trailblazing fashion without skimping on comfort or sustainability. It’s more than a shoe; it’s a symbol of responsible and eco-conscious streetwear, transcending boundaries and setting new ones.



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